135 5th Avenue NY | Kate Spade
American fashion designer Kate Spade chose this Lower Fifth Avenue location since her quirky unique designer apparel would be a good pick among young female college students and residents.
In attempts to appeal to a younger crowd and generate foot traffic, Spade’s company is relying heavily on Web-based marketing and e-commerce sales. Facebook is currently Kate Spade New York’s biggest digital marketing channel with 700,000 fans, followed by Twitter and Pinterest.
