In 2008, New York-based designer Tommy Hilfiger, after having its logo pirated by young Hip Hop fans some years back, launched its Fifth Avenue store in part to re-establish itself as a luxury apparel brand. This 4-floor store, located in the former Fortunoff retail space, offers a comprehensive Tommy Hilfiger lifestyle that includes the runway collection, menswear and men’s tailored, womenswear, footwear, accessories, the complete Hilfiger Denim collection as well as vintage.

Spanning four floors and a lower level, the store features oil-rubbed bronze metal fixtures as well as a grand restoration of the building’s facade to its original Indiana limestone. The first floor, offering men’s sportswear, is offset by elegant ivory drapes against walnut panels, channeling the old charm of a library and men’s club. Upon walking downstairs, the lower level houses Hilfiger Denim where customers can find a bar-inspired wrap desk with stools and a seating area — all set for comfortable lounging.

The second floor presents an extensive selection of men’s tailored, runway and accessories, and a glimpse of the main floor and lower level from a glass railing with leather cap. The third floor showcases women’s sportswear and is characterized by Tommy Hilfiger-trademark 1960’s Venini chandeliers and a Brazilian cherry herringbone floor, while the fourth floor offers the women’s runway collection, emphasized by glass doors that open onto a balcony overlooking Fifth Avenue.