Even though Swiss watch maker Breguet is next door, this well-known watch maker still wanted to make its presence felt among shoppers on Fifth Avenue, explaining the existence of this modest store.

When visitors enter the OMEGA Boutique, they are warmly greeted by an international multilingual staff whose members are specialists in the brand’s product line. Display and sales areas are on each side of the ground floor towards the front of the store.

There is also an enclosed area where VIP guests can view the products undisturbed and at an unhurried pace.

Beyond the sales areas are special displays with showcases featuring OMEGA’s brand ambassadors on one side of the hall and selections from the Fine Jewellery and Fine Leather collections on the other. Many of these products are available exclusively at OMEGA Boutiques. There are also presentations dedicated to special launches and to seasonal products.

At the back of the shop, a staircase leads to the second floor where the after-sales service department is located. Here it is possible to receive expert consultation and warranty servicing on all OMEGA products.