140 5th Avenue NY | Aveda
This cosmetics store is known as the “Aveda Environmental Lifestyle Store” selling that brand’s signature natural “eco-friendly” skin and hair care products. Customer service is emphasized in the store’s marketing efforts complete with free samples.
One customer noted: “shoppers are encouraged to try all the products. You are greeted with a beverage and mini-treatment at your request. Leaving without purchasing something is impossible.” Another consumer valued Aveda for marketing “effective and safe cleansing products for the hair, face and body.”
Aveda is known not only for its retail locations in New York and elsewhere, but for its partnerships with various salons and spas that use its products, which explains the high street-level visibility of its brand.
