After international retailer Mexx pulled out of this location in 2008, famed fashion brand Juicy Couture didn’t hesitate to move into this prime 5th Avenue foot traffic spot. This two-floor flagship location offers the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all its designs—fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

Started by two fashion-obsessed friends in 1997, Juicy Couture quickly achieved global recognition and garnered millions of fans, many with famous faces. In 2003, Fifth & Pacific Companies, Inc. (formerly Liz Claiborne Inc.) acquired the company, while preserving the house’s playful and unique DNA.

Best known for ascending the tracksuit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs.