This is Rolex Watch’s official retailer – which has 680 of its timepieces available at this flagship location (within in the Rolex USA building). What this means is that not only does this store benefit from the massive “Rolex” sign on the building itself, it is also directly connected to Rolex headquarters, which can be accessed from the rear of the boutique. So, should you need something serviced, the folks at the boutique certainly could handle it for you, but during working hours, you will be directed through a rear passageway right into the Rolex USA service center. An entire wall is dedicated to a cool panel display system, which allows customers to see the watches in great detail before they are even taken out from behind the glass.

See the famous Rolex Daytona, Rolex Submariner, Rolex Celini, Rolex GMT Master and many more at this flagship Rolex Store in New York

The store also has a tremendous amount of Rolex accessories, including an entire book of official Rolex leather and alligator straps in a bevy of sizes. They also carry the full Cellini line, which is becoming quite rare these days.