110 5th Avenue NY | Joe Fresh

110 Quinta 5ta Avenida Nueva York Joe Fresh

Canadian apparel retailer Joe Fresh took over a space in Lower Fifth Avenue formerly occupied by Esprit in 2011, fueled by its initial success with a store it set up in the affluent vacation enclave of East Hampton, NY. It’s orange (and white lettering) logo is hard to miss. Even though it has “Gap-like” apparel lines for men, women and children (as well as shoes, handbags, jewelry, beauty products and bath items), Joe Fresh has made efforts to appeal to nearby college students by conducting discount promotions specifically for them.

Joe Fresh is distinctive in that it got its original retail start in Canadian grocery stores. It hopes to expand upon its New York entry into other parts of USA. The store’s self-described “must have” items for women include its turtle necks, neoprene jackets, gold jeans, fringed skirts, silk blouses and chunky knits.

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