129 5th Avenue NY | Armani Exchange
Unlike its pricier boutiques on Madison Avenue, “Armani Exchange” exists to attract a younger crowd given to street wear (jeans, t-shirts, casual dress shirts and blouses). Apparel bearing the ”A/X” logo is meant for nightclub hoppers.
Men’s apparel range from “Miami Vice”-style linen jackets to bomber jackets, and various activewear items. BEWARE: even ”casual” items tend to be on the pricier side, meaning that consumers are paying as much for the “Armani” name as they’re paying for the garments themselves.
This store’s main appeal rests in its very location – it is NOT the “Armani Exchange” at Soho –which tends to be overcrowded, and customer service being a real challenge.
