Due to the Sephora variety, customers labeled this store the “candy store of cosmetics”. Since Sephora is competing with department stores that also sell cosmetics and perfumes like Macy’s, Saks Fifth Avenue and Lord & Taylor, it’s compelled to regularly hand out free samples and small gifts, in order to stay competitive.

Sephora cosmetics store sells a variety of makeup, skincare, fragrance, bath/body, haircare, and giftware items. The major brands that Sephora carries range from Dior to Dolce & Gabbana, DKNY, Donna Karan, Yves Saint Laurent, Shiseido, Lancome, Bobbi Brown, Clinique, Jimmy Choo, and Smashbox, among many others. Them, as well as celebrity brands like Jennifer Aniston, Lady Gaga, Taylor Swift, Justin Bieber, and Kat Von D.

Some shoppers have said that due to the heavy foot traffic that this store often generates, customer service can be difficult to get.