This is American lifestyle brand Guess two-story flagship store, which launched this location in February 2011, and has become a favorite destination for “Fashion’s Night Out” attendees.

Unique and custom-design features are present throughout the store, including hand-applied Venetian plaster and silver leaf wall coverings, custom-made chandeliers and an elevator draped in faceted black chain mesh made by Hudson Furniture in New York City. The store proudly celebrates GUESS heritage through eye-catching commissioned artwork on the store’s upper level, including a denim rug made from over 500 vintage jean patches, and a handcrafted installation of over 7,000 authentic denim buttons mounted on a black background and painted with the original GUESS triangle logo. High gloss black and white fixtures juxtaposed against distressed steel and black wood finishes complement the store’s aesthetic.

The first floor of the store houses the brand’s fashion-forward women’s collection including exclusive pieces only available at US flagship locations. Backed by a 12 foot high LED screen playing behind the scenes videos from fashion shows and behind the scenes videos from campaign shoots, the first floor also features a denim anchor wall with illuminated translucent red glass and floating shelves displaying accessories. Located in the center of the floor is an elevated runway showcasing an expanded assortment of all GUESS accessories categories, including the European jewelry collection, which is sold exclusively at the Fifth Avenue flagship location and GUESS Accessories stores. A new dress section along with additional women’s apparel and the full men’s collection are located on the second floor.