This American apparel retailer was originally known as “The White House” back in 1985, a tiny women’s boutique exclusively offering white and ivory apparel and accessories opened its doors in Baltimore, Maryland. The same owners then opened another retailer (Black Market) in 1995 – selling only apparel in alluring shades of black. The two stores and their concepts were combined in 1997, creating “White House | Black Market” stores selling clothing and accessories only in shades of the timeless colors of white and black.

The casual and contemporary designs this store offers appeal to women 25 years of age and older. This store also sells collections of lingerie, shoes, jewelry and gifts. One shopper said the store was “an enjoyable shopping experience that usually results in several good buys.” This outlet is also known for its fashion book promotions.

By 2011, there were 351 “White House | Black Market” boutiques and 24 outlet stores throughout the USA, Puerto Rico and the U.S. Virgin Islands.