The Swedish apparel retailer H&M grew in popularity in America over the years, which is reflected by its 11 locations in Manhattan. It initially made a splash selling affordable fashion items to local consumers at its first New York location (51st Street & 5th Avenue), before making its citywide expansion afterwards. Like its other stores, this H&M location is bright, with giant mannequins displaying the latest looks, and house music thumping throughout. Beware of crowded dressing rooms, thanks to the popularity of its clothes with tourists and bargain-hunting locals.

Along with its popular stores at Lexington Avneue & 59th Street (near Bloomingdale’s) and 34th Street & 7th Avenue (across the street from Macy’s), H&M expanded into this spot near East 18th Street to catch the foot traffic from nearby college students (including those attending Baruch College at East 23rd St. & Lexington Avenue).

H&M’s expansion in Manhattan continued when it decided to open an outlet at 48th Street & 5th Avenue – just three blocks away from its 51st Street location. Its management felt it can afford to do so, there there’s heavy shopper foot traffic in that area (Rockefeller Center), especially during the holiday season.