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Specialist has been a member since October 23rd 2012, and has created 119 posts from scratch.

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115 5th Avenue NY | Victoria’s Secret

115 Quinta 5ta Avenida Nueva York Victorias Secret

Commanding a long-time presence in New York, Victoria’s Secret is considered THE destination for chic women’s clothing, sultry swimwear, must-have shoes and accessories, and beauty products. Along with the constant presence of female customers, male shoppers quietly show up before Valentine’s Day and the Christmas holiday period. Given the demand Victoria’s Secret generated for its quality but affordable lingerie products, it’s no surprise that it currently has 1,000 stores throughout

the USA.

Aside from its retail stores and sales generated through its website and mailed catalogs (totaling over US$6 billion in 2012), Victoria’s Secret is best-known for its televised fashion shows. As one customer noted, “it’s Valentine’s Day every day” at this and other Victoria’s Secret stores.

115 5th Avenue NY | Madewell

115 Quinta 5ta Avenida Nueva York Madewell

An emerging women’s apparel retailer, this is Madewell’s second location in New York. A quirky assortment of denim, dresses, shoes and bags can be found at this Lower 5th Avenue location. Shoppers have given the store’s staff high marks for its customer service.

One shopper described Madewell’s collection as being akin to J. Crew’s younger sister, with a hipster crowd in mind. Those who have visited Madewell found that portions of its collection consist of designs by former British fashion model and TV personality Alexa Chung.

111 5th Avenue NY | H&M

111 Quinta 5ta Avenida Nueva York H&M

The Swedish apparel retailer H&M grew in popularity in America over the years, which is reflected by its 11 locations in Manhattan. It initially made a splash selling affordable fashion items to local consumers at its first New York location (51st Street & 5th Avenue), before making its citywide expansion afterwards. Like its other stores, this H&M location is bright, with giant mannequins displaying the latest looks, and house music thumping throughout. Beware of crowded dressing rooms, thanks to the popularity of its clothes with tourists and bargain-hunting locals.

Along with its popular stores at Lexington Avneue & 59th Street (near Bloomingdale’s) and 34th Street & 7th Avenue (across the street from Macy’s), H&M expanded into this spot near East 18th Street to catch the foot traffic from nearby college students (including those attending Baruch College at East 23rd St. & Lexington Avenue).

H&M’s expansion in Manhattan continued when it decided to open an outlet at 48th Street & 5th Avenue – just three blocks away from its 51st Street location. Its management felt it can afford to do so, there there’s heavy shopper foot traffic in that area (Rockefeller Center), especially during the holiday season.

110 5th Avenue NY | Joe Fresh

110 Quinta 5ta Avenida Nueva York Joe Fresh

Canadian apparel retailer Joe Fresh took over a space in Lower Fifth Avenue formerly occupied by Esprit in 2011, fueled by its initial success with a store it set up in the affluent vacation enclave of East Hampton, NY. It’s orange (and white lettering) logo is hard to miss. Even though it has “Gap-like” apparel lines for men, women and children (as well as shoes, handbags, jewelry, beauty products and bath items), Joe Fresh has made efforts to appeal to nearby college students by conducting discount promotions specifically for them.

Joe Fresh is distinctive in that it got its original retail start in Canadian grocery stores. It hopes to expand upon its New York entry into other parts of USA. The store’s self-described “must have” items for women include its turtle necks, neoprene jackets, gold jeans, fringed skirts, silk blouses and chunky knits.

105 5th Avenue NY | Barnes and Noble Books

105 Quinta 5ta Avenida Nueva York Barnes and Noble

Known for decades by high school and college students, Barnes and Noble book store has its flagship location here (which opened at this retail space back in 1932). With its corporate headquarters nearby (122 5th Avenue), this used to be the book store for students to purchase their course books for the entire school year.

By the late 1980s, Barnes and Noble moved beyond the student course book market when it purchased the B. Dalton book store chain. With that acquisition (where Barnes and Noble taking over B. Dalton’s 797 stores), it became a national chain, and eventually moved into online sales as well, and in more recent times electronic book sales (complete with sales of its electronic book reader, the Nook).

These days, along with book and magazine sales, this and other Barnes and Noble branches grew in popularity because of the presence of Starbucks cafes (with many offering free Wi-Fi service), as well as its occasional celebrity book promotions.